Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

SAMUEL

MAPS & PHOTOGRAPHY: I make them, I take them... mostly for the fun of it. Both are ways to represent the world the way we see it. Whitney's been a key ally to my exploring of new map styles, that incorporate a more personal perspective. As for the photography; I try to take what's interesting and visually unique to me. From "session" to session there are different focal points. Important is the moment. The picture is as good as it can relate that moment, no more and no less.

MAPS

MAPS

PHOTOGRAPHY

PHOTOGRAPHY