Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

Samuel's Portfolio

Technical media Planning

Showcasing some of the projects I was principally involved in. Click onto a thumbnail to learn more about each of the projects in this gallery.


A mish-mash of snapshots, timelapses, film and digital photography. I am mostly driven by creating balance within the composition and an honest and true depiction of the people in front of my lens.

print projects

Mostly collaborations with my wildly talented and creative partner, Whitney, these are fun projects covering various purposes and techniques. They are great ways to explore and learn about the creative process with different materials.

Set Life

Working as a lighting technician in the film & television industry is hard work and long hours, BUT: it's also an incredibly fun job and one that I love doing. Here are a few behind the scenes shots I took while in that line of work.

Just for fun

Making maps has been a favorite pastime of mine since as far back as I can remember. Some of these served a particular purpose, while others were just created to cover ugly walls in our apartment.