Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

3D Relief Map (Tübingen)

I created this map, or perhaps better, this model as my 8th grade class project. Even now, as I look at the model so many years on, I still love how it reflects the way I know the terrain where I grew up: the hills and the valleys — some steeper and some more gradual.

The support structure for the model was built together with my grandfather who invested a lot of love and care and patience. It's still the highest quality aspect of the whole model.

It was very, very labor intensive and I cannot overstate how many blisters I got from cutting through that thick cardboard.