Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

Neighborhood Map (Ditmas Park)

The first of my two neighborhood maps, this one was pretty labor intensive, looking back. On the one hand, I wanted to stick to a "true" map format, on the other hand I didn't want it to look like one on first glance. That's how I came up with the magazine page look.

I also wanted to include a certain interactive element, the qr codes. At that time, we would get lots of visitors, and the justification for including this part and trying it out was to give our guest a way to orient themselves in the neighborhood without needing either of us there.

It was fun to make, but soooo much glue!