Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

The Artwork of James E. Lyle

Whitney's grandfather, James Lyle, was a painter throughout his life — initially a hobbyist, but making it more of a profession in his later years. Because many paintings are in storage or hanging in various people's homes, Whitney and Sam set

Whitney's grandfather, James Lyle, was a painter throughout his life — initially a hobbyist, but making it more of a profession in his later years. Because many paintings are in storage or hanging in various people's homes, Whitney and Sam set out to create an archive of as many of his works as possible. The paintings were photographed by Sam; Whitney created layouts and designed a book that would contain many — not all — of the images. The books themselves were ordered from Blurb.com. 

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Whitney's grandfather, James Lyle, was a painter throughout his life — initially a hobbyist, but making it more of a profession in his later years. Because many paintings are in storage or hanging in various people's homes, Whitney and Sam set
JamesLyleBookSpread1.jpg
JamesLyleBookSpread2.jpg
JamesLyleBookSpread3.jpg
JamesLyleBookSpread4.jpg
JamesLyleBookSpread5.jpg
JamesLyleBookSpread6.jpg

The Artwork of James E. Lyle