The Boy Project
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Annandale, VA
USA•
571 451 9230
HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).
Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them.
The Boy Project is a book about a seventh-grade girl that decides to use the scientific method to determine which one of her male classmates has the potential to be her perfect mate.
I loved creating the doodles on the cover and making the overall look feel like an open spiral notebook to match the story. The interiors were full of fun graphs and charts that I got to put together. The text design was done by Kristina Iulo, some of the interior art was by the author, Kami Kinard, and the interior charts and graphs were created by me.