Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

Pretty Bad Things

Pretty Bad Things is about twin teens with opposing personalities on a mission to find their dad, who they hadn't seen or heard from since childhood. This cover was a chance to be badass and I loved playing that up in the cover art (compiling image

Pretty Bad Things is about twin teens with opposing personalities on a mission to find their dad, who they hadn't seen or heard from since childhood.

This cover was a chance to be badass and I loved playing that up in the cover art (compiling images from Michael Frost, Brand X Pictures/Getty Images, Image Source/Getty Images, Patrick Sheandell O'Carroll/Getty Images, Tim Street-Porter/Beateworks/Corbis). I also got to go wild with the interior type, using one set of typefaces for chapters from the perspective of one twin and a different set for the other.

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Pretty Bad Things is about twin teens with opposing personalities on a mission to find their dad, who they hadn't seen or heard from since childhood. This cover was a chance to be badass and I loved playing that up in the cover art (compiling image
IMG_3971.JPG
IMG_8394.jpg
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IMG_8396.jpg
IMG_8397.jpg

Pretty Bad Things