Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

We Could Be Brothers

We Could Be Brothers is the story of two middle schoolers who have only one thing in common: they are both being bullied by the same kid.  Michael Frost did a great photo shoot with the three boys on the cover and I found different ways to use

We Could Be Brothers is the story of two middle schoolers who have only one thing in common: they are both being bullied by the same kid. 

Michael Frost did a great photo shoot with the three boys on the cover and I found different ways to use their photos throughout the book.

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We Could Be Brothers is the story of two middle schoolers who have only one thing in common: they are both being bullied by the same kid.  Michael Frost did a great photo shoot with the three boys on the cover and I found different ways to use
IMG_3984.JPG
IMG_8398.jpg
IMG_8399.jpg
IMG_8400.jpg

We Could Be Brothers