Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

AMG Engine Sculpture


This interactive engine sculpture was set up in order to engage customers  and showcase AMG (a Mercedes subsidiary) at their new Mercedes me store in Sunlitan, Beijing. Responsibilities included planning of both display and playback technology, as well as an interactive element to allow visitor’s to interact with the sculpture on their own handheld devices. The sculpture itself was designed by a partnering agency.