Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 


I SPECIALIZE IN design and keep myself busy with many other creative pursuits. Take a look at my work,  check out what I've been up to on my blog and feel free to contact me with any questions or comments you have about design, my work, this site, or anything else! And here's a PINTEREST BOARD of the various cover designs I created while working at Scholastic!

My portfolio is here: THE WHOLE SHEBANG.

You can also view my projects by category below.


I began designing books in fall 2008. I've concepted and designed covers and page designs, done type treatments, and illustrations. Here are a few books I've created.


To keep the creative juices flowing, I work on projects that give me a little more creative freedom. Watch me flex my artsy muscles!


Here are various projects from my student days. Unlike my senior year photo, I can look back on this work fondly.