Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

Whitney's Portfolio

WHITNEY'S PORTFOLIO

Nothing has been added to this page since 2017, meaning there’s a big portfolio content update coming later this year! Updates underway! For now, click on the thumbnails to see and learn more about each project.

Feel free to contact Whitney if you have any questions about her work or would like to see a copy of her CV.

You can also see many of her book designs on this Pinterest Board!

Geodes Book Design

Trade BOOK DESIGN

Indie Book Design

Lettering & Logos

WEDDING PAPER

Branding & Identity

Inking, crafting, painting

STUDENT PORTFOLIO

Ephemera

Quick, low-stakes exercises in creativity