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HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 


We're chronicling our travels around the states on this blog. Check it out, if you're bored and sitting on an apple box (you can also check it out from home or the office).

Filtering by Tag: Food Truck

It's so cool, it's awesome

Samuel Herbig

Our first day in town was a little strenuous, you know with all the walking around and the humid weather. That's why the other Austin "thing" we'd eyed fit in nicely: get outta town and find a swimming hole. 

Quick side note for anyone not from the area: the abundance and variety of swimming holes around Austin seem to be a source of some pride in these parts.

There are a few rather well known swimming holes and we didn't really know which one to go to at first. Did we want to go to the most proximate location with Barton Springs and risk it being crowded, or to Jacob's Well but have to endure an hour+ drive? We finally settled on Hamilton Pool, which ended up being roughly an hour away from our Hostel. 

We got there, it's $15 (ouch!) and I had to squeeze the Omimobile next to a truck to get a spot in some damn shade!

Change, pee, sun-sreen, ray bans, ready!

It was a short and not too steep hike from the parking lot to the pool. Even before we got to the pool you could already hear the hollering and laughter of the people there. If you've ever been to an indoor pool, you know that echoey sound, right? It was surreal, because we were standing under these big trees with a little creek running to our left, birds chirping overhead and yet my ears were telling me: "attention please! no diving from the edge of the pool and keep your eyes closed under water, cuz of the chlorine." 

Thirty steps on and after crossing the creek, we stepped out from under the trees and there it was: a big round pool of dark blue water, about fifty yards across. On our side was a tiny little beach with people sunbathing and chatting. 

Half of the pool is tucked underneath a massive cliff overhang that is in the shape of a semi circle. The water feeding the pool drips in from a number of small waterfalls over the edge of this cliff into the pool.

I didn't even notice the people around us. I was transfixed by how incredible of a sight the whole thing was. This is the kind of thing water parks try to recreate, and here we were with the real deal right in front of us. Even better, there was no staff telling us what was allowed and prohibited. We were here with all the other swimmers and sunbathers enjoying this gift of nature. And that's what it really was: a gift of nature to me, to Whitney, to all the people that were there and all the people that are yet to come. 

See, if you thought the post title was silly you were so wrong! This thing was both awesome and cool (made sure I didn't give Whitney the satisfaction of squealing when I got in the water this time though). But I mean come on, that is freaking cool as anything this place, right? You get to swim under a natural waterfall, in a fresh water pool half in a cave half out of it.

There were lots of other things to observe around the pool, as well. Above us, swallows were feeding their offspring in nests that were attached to the cliff ceiling. After a quick swim across the pool we found that one of the waterfall's water, splashing raining down from above onto a moss covered rock was a good 10-15° warmer than the rest of the pool. It was like a massage and a hot shower rolled into one. Around the pool there were various fish and turtles. I'm not into fishing (no idea if it's allowed down there), but I'm pretty sure even I could've caught something there. 

I think all in all we spent about three hours there. We packed up our stuff and made our way back to the car to free up our parking spot for any of the other people now waiting in line for their chance in the cool waters of the pool. 

Blissful, we headed back to town to pick up a snack and to extend our food truck series at Burro's (grilled cheese).

Burro's don't have spots, cows... oooh!

Burro's don't have spots, cows... oooh!

Then we got ice cream over at the Cow Tipping Creamery (told you that was still going to happen, didn't I?). 

Dead serious about ice cream, he is

Dead serious about ice cream, he is

Whitney's been kind of the champion of going on tours. She's pointed out that even if they can be lame or boring there is hardly a better way to learn about a particular areas history quickly, without going on one. Browsing through the weekly events thread over on /r/austin I saw that someone had mentioned a "Moonlight Prowl" of the University of Texas campus and that it was organized by a guy as sort of a passion project. That sounded good to me since I didn't feel like the rest of Austin had all that much history to offer and I'm always game for anecdotal history of pretty much any place. 

For example, did you know that the campus of UT was plagued by roaming cows, who even figured out how to get through a turnstile erected specifically to keep them out? 

Taken from Phil Cohen's website of old postcards

Taken from Phil Cohen's website of old postcards

Or that the clock and tower of the main building closely resemble the city hall building in Camden, NJ? There may be some architectural plagiarism going on there. 

I just blew your mind, admit it!

It was an entertaining tour to be sure and I think we both had a good time (right Whitney? "yeah, it was fun, it was cute!").

We finished the day out by meeting an old friend from New York, Matt, and his friend at Liberty bar. Yo Matt, thanks for coming out and thanks for not taking us to Library bar, right?

So in retrospect, today went really, really well!

Rolling Hunger

Samuel Herbig

Sorry you're not on there anymore, LA

The day we traveled from New Orleans to Austin, we set an unfortunate precedent: eat breakfast, drive all day then eat dinner. I get grumpy, Whitney gets grumpy and it all just doesn't end in a nice relaxed evening over a cocktail, ya know?

Before I go on any further, here it is:

Anyway, it did lead to us rolling into Austin with an angry hunger. Miscue followed miscue and we were solving a problem when we went to our first food truck, Luke's Inside Out on Lamar Avenue and grabbed a drink before heading to bed to sleep off our misgivings for each other. 

The next day (April 24th, for any of you keeping score at home) was going to be Whitney and Sam's food truck day. The sole goal of the day was eating and I was soooo game. 

So let's get started: we parked the car on South Congress and hoofed it over to Mellizoz for breakfast. Fried avocado is something that ought to be mandatory to graduate high school, mmkay?



We picked up our breakfast dessert next door at Gourdough. We shared a flying pig, and thought it was pretty good. A bit too much glaze and the bacon should have been crispier. God, I sound like such a snob.

His face says: please don't make me eat more of this!

His face says: please don't make me eat more of this!

Booth of those places were on South 1st Street which is in the very trendy Bouldin Creek/South Congress neighborhoods. There are loads of boutique stores, cute little restaurants, a couple of expensive hotels, and a very cool art store called Parts & Labour (we almost bought a screen print by Mr. Doyle — watch your eyes now, this is a visual workout!). Most of the people we saw on the street were, by my standards anyhow, *very* well put together. Not in a stuck up way, in a very hip and trendy way. You'll see that fashion at American Apparel in the fall I'm guessing. 


Well sated, we set out on foot due North to cross the Colorado. Only I had been to Austin before on a certain Kostya A.'s bachelor party a couple of months ago and my experience then was only of a pretty bro-ish part of town. So walking back into downtown I had to warn my compatriot: "now listen, this is a pretty bro-ish part of town." 

Aside from being the UT campus, Austin is also the Texas state capitol. Hence it's not altogether surprising that there are lots of chain hotels and tall buildings in that wonderfully engaging government style architecture. The character of this part of town isn't all to different from a blank legal size piece of white paper. 

Suddenly, a wild  grackle  appeared!

Suddenly, a wild grackle appeared!

We ventured down East 6th, past all my glorious memories of late January and passed under I-35. Compared to our last home town of Brooklyn, this most resembled the Bushwick area, I'd say. Part industrial, part residences with small local businesses sprinkled in between it was the place I'd feel the most at home in. 

We zeroed in on La Barbecue and got ourselves some brisket and potato salad. They even did that whole "beers for a donation" thing! Great spot, no doubt. 

"You're taking what off my plate?"

"You're taking what off my plate?"

I screamed for ice cream, so we set out to find Cow Tipping Creamery, only to realize they weren't at the location we had expected them (more tomorrow!). So instead we crossed back across the river and up South Congress for a frozen and an iced margarita at Guero's. Delicious by all accounts (was the heat distorting our judgment?) we then grabbed ice cream at Amy's. Whitney got some local brewery's beer infused concoction, while I went with something a little more traditional.

Look what they're making her do!

Look what they're making her do!

At this time we really wanted to do that nap thing we'd started in New Orleans all over again, but man, people were loud in the dorms at the hostel. Have they no decency?

We had no choice. Our hands were tied and so we headed back to South Congress to grab fried chicken at Ms. P's Electric Cock. Yes, I took a picture of the sign.

Dat look in his eyes

Dat look in his eyes

While in Austin, we didn't want to miss the opportunity to go to one of their Alamo Drafthouse theaters. We'd been going this way and that weighing the different options and locations. In the end we got tickets to "Noah", a movie I had worked on way back when I used to work in New York. 

For two days. I worked on "Noah" for two days.

If you haven't been to a Alama Drafthouse theater, you really ought to go. I'd been to the Nighthawk in Williamsburg and it's just a nice experience all around. You can order food (popcorn!) and drinks from your seat. The audience is pretty small and people are really there to watch the movie and nothing else.

We didn't get food though so the our last geil rating is for the popcorn and the popcorn only and I cede it to judge Whitney to make the call, she is the expert on such matters:

Fat and happy we headed back to our Hostel*. I couldn't wait to get the sleeping thing over with, cuz tomorrow we're gonna go swimming!

P.S.: I'm not going to go into a lot of detail, but out of all the hostel's we'd stayed at thus far the Hostelling International Austin was our least favorite. They're nice people and the staff works hard to stay on top of things. Our main complaints are ill equipped sleeping quarters (not enough outlets, not enough storage for each guest) and a complete lack of rules for the dorms. Most other hostels wouldn't allow food in the dorm area nor that guests hang out in them, unless they were resting with clearly outlined quiet hours. We really didn't spend any more time there than we had to, because of the unpleasant atmosphere. Anyway, 'nuff said. (Note from Whitney: on our last night we came very late, only to discover someone else sleeping in Sam's bed, so there's that too.)

P.P.S.: In trying to catch up, there are tons of new pictures up on the flickr photostream!

Random facts and statistics from Austin:

Whitney kept a running and highly sophisticated scientific tally of the cars we saw en route to Austin in order to establish the Ford truck dominance on Texas' roads. This sample was collected on Interstate 10, while heading west between 5:30pm and 6:33pm. The results are in:

  • (10) F-150 trucks
  • (12) Other trucks
  • (43) All other vehicles