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Annandale, VA
USA•
571 451 9230
HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).
Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them.
My dad plays in several bands play various bars and events in Virginia. Normally, he used Powerpoint to create promotional media for his bands Reunion and Red Rooster.
He wanted to create a new identity for Reunion in order to promote the band for "house concerts" and asked me to try my hand. The new band's name, Nashville Motown Getdown, immediately conjured up a lot of fun imagery for me so I was glad to oblige.
Above is a banner that will be displayed on the band's equipment trailer, which can also be parked alongside a stage when they play outdoor gigs.
And here is a promotional flyer that describes what the band has to offer. Together we wrote descriptive and explanatory copy that will give potential customers (people that don't book bands on a regular basis) an idea of how, why, and when they would want to hire a live band.