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Annandale, VA
USA•
571 451 9230
HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).
Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them.
This model was part of a bid for the redesign of a brand space. In order to be able to display additional information in a dynamic way, the use of a “pepper’s ghost” in some of the exhibit cases was proposed. Main constraint for this project was the very short turn around.
