Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 


We're chronicling our travels around the states on this blog. Check it out, if you're bored and sitting on an apple box (you can also check it out from home or the office).


Samuel Herbig

Halloween is the same every year: Whitney is really, really into it and I come along and have the best time in the end. So if there's a reason that there are any pictures to be taken in the first place, it's because Whitney insists (unconvinced by any of my complaints) that we go all out every year.

This years inspiration was the TV Show Arrested Development. Actually getting the costume right, seemed pretty difficult particularly because they are not wholly remarkable. This years surprise ingredients? A dough hook from Kitchenaid and comically large necklace, courtesy of an officemate of Whitney's. Furthermore, Ivy did a fantastic job with my bald cap. Did I mention I was wearing a bald cap?

Anyway, we think we nailed them and without further ado, we present to you, Lucille and Buster Bluth!

Lucille & Buster Bluth

Here you can see Lucille with a snake and Buster with a baby alligator. Not at all true to their characters, but come on!