Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 


We're chronicling our travels around the states on this blog. Check it out, if you're bored and sitting on an apple box (you can also check it out from home or the office).

Young Hearts Be Free!

Whitney Lea


It's been quite awhile since we've posted. Life has been zooming past us and there hasn't been a lot of time for creative pursuits. 

We moved out of our apartment in Brooklyn when the lease ended at the end of January and I said a goodbye to everyone at Scholastic. Now we are spending the next month and a half in limbo. I'm in Virginia, working on a few creative projects and spending some time with the people I love down here. Poor Sam is still working diligently up in New York and sleeping on our friend's couch.

Why would we do such crazy things, you ask? To start our next adventure! Years ago when we were talking about how we wanted our future to look we decided that one day we wanted to move (back in Sam's case) to Germany. So in August we fly to Berlin, which will be our next home.

Before we leave we plan to take a roadtrip around the United States. We start heading south at the end of March and will go clockwise around the country, returning at the end of June if all goes well. Of course we plan to update the blog often as we make our way along.

Happy Valentine's Day to anyone reading out there. There will be more posts soon!