Annandale, VA
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HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

Blog

We're chronicling our travels around the states on this blog. Check it out, if you're bored and sitting on an apple box (you can also check it out from home or the office).

Halloween!

Samuel Herbig

Halloween is the same every year: Whitney is really, really into it and I come along and have the best time in the end. So if there's a reason that there are any pictures to be taken in the first place, it's because Whitney insists (unconvinced by any of my complaints) that we go all out every year.

This years inspiration was the TV Show Arrested Development. Actually getting the costume right, seemed pretty difficult particularly because they are not wholly remarkable. This years surprise ingredients? A dough hook from Kitchenaid and comically large necklace, courtesy of an officemate of Whitney's. Furthermore, Ivy did a fantastic job with my bald cap. Did I mention I was wearing a bald cap?

Anyway, we think we nailed them and without further ado, we present to you, Lucille and Buster Bluth!

Lucille & Buster Bluth

Here you can see Lucille with a snake and Buster with a baby alligator. Not at all true to their characters, but come on!

Sam's Finished Map

Whitney Lea

Months after moving in and weeks after he finished painting it, Sam's neighborhood map has been hung in its rightful place in our foyer. And more importantly, he has created photographic proof that all is said and done.

The idea for this map was inspired by the Ditmas Park collage map that Sam hung in our last apartment for a few years (Matt Mullin did a nice little tumblr post too!). That original map was a creative outlet for Sam when indy film work was sparse and soul-sucking side jobs were helping to pay rent. The idea for this map was also conceived during a time of difficulty for us — we discovered bedbugs on our first night in our new apartment. We took swift action and had the apartment treated, sealed off the cracks and crevices, heat treated everything we could, and even dealt appropriately with a few "strays" that have come along in the months since. After we were finally allowed to unpack we started hanging things on the walls and Sam decided it was time to make a new map. And now we can enjoy it and put all the bad memories of this apartment behind us.

 

 The moment the front door swings open you see this! 

The full map of Prospect-Lefferts Gardens and surrounding points of interest.

The full map of Prospect-Lefferts Gardens and surrounding points of interest.

Sam knew he wanted to include our dear friend Matt Mullin's house on Carroll Street in the map so that gave him his topmost point. He also knew that he wanted to include Cortelyou Road, so that is the southern point. The width was determined by the width of the photo backdrop paper that Sam painted on. 

He intentionally distorted the grid to emphasize points of interest and left several streets off entirely for simplicity. The dense cityscape is created with a loose patchwork of colored blocks — warm neutrals for regular blocks, cool colors for historic districts. 

IMG_8767Rev.jpg

 Prospect park uses more organic shapes while the Parade Grounds (the location of many of the ball fields for Prospect Park) are a green plaid. The southern part of the Brooklyn Botanical Gardens is also green with splotches of pink that remind us of the cherry blossoms and various other flowers that make the BBG so special.

As he started to add more structure, Sam added the B/Q subway line along with the little green and red globes that subway entrances and exits.

The southern exit of The Q at Parkside Avenue. 

The southern exit of The Q at Parkside Avenue. 

When it came to adding points of interest, Sam played up the names of businesses, getting very imaginative.

Cafe Madeline on Cortelyou Road

Cafe Madeline on Cortelyou Road

The northern part of PLG with Tip of the Tongue, Tugboat Tea Company, Pioneer Grocery, Brooklyn Beer and Soda, and the Flatbush Entrance of the BBG

The northern part of PLG with Tip of the Tongue, Tugboat Tea Company, Pioneer Grocery, Brooklyn Beer and Soda, and the Flatbush Entrance of the BBG

He added personality to the generically named 2S Mart where we get vegetables late at night after the NSA Grocery store or Pioneer Supermarket have closed. He also included our tiny, bullet-proof glass encased liquor store where we pick up a very limited selection of wine. You can see the very clever logo for our laundromat, Laundry King, recreated. And of course our apartment building has been adorably rendered with a homey glow emanating from it.

 

Our neck of the woods

Our neck of the woods

Although it will get taken down again when we leave, I wouldn't mind hanging this up in our next place as a reminder that even in the face of difficult situations, both of us can find inspiration and creativity.

Labor Day Weekend

Whitney Lea

I spent a glorious Labor Day weekend with Sam and my mom at a cottage in Pine Plains, New York. The cottage is owned and decorated by Inez Foose, an artist based in New York City, who seemed follow her vision through in every last detail. When we opened the door it felt like we had walked onto the set of Moonrise Kingdom or into a rustic, yet homey cabin from the 1960s. 

This was the second house we've rented from Home Away and both experiences were really special. It's something I would recommend to anyone!

Here are some pictures Sam and I took in hopes of capturing the dreamy vacation house we had the pleasure of staying in!

The main room with a window peeking back into the main bedroom (by me) 

The main room with a window peeking back into the main bedroom (by me)

 

The table in the main room, opposite the couch. (by me, and this is totally blown out because I don't know how to use this camera as well as Sam does.)

The table in the main room, opposite the couch. (by me, and this is totally blown out because I don't know how to use this camera as well as Sam does.)

The kitchen (by me) 

The kitchen (by me)

 

Lighting in the main room (by me). That's a sled in the rafters in the foreground. 

Lighting in the main room (by me). That's a sled in the rafters in the foreground.

 

A corner in the living room (by me)

A corner in the living room (by me)

The kitchen sink (by me)

The kitchen sink (by me)

Close-up of the backsplash (by me). It's a mosaic of old plates and cups, featuring some really cool souvenir plates! 

Close-up of the backsplash (by me). It's a mosaic of old plates and cups, featuring some really cool souvenir plates! 

The kitchen window with more cute plates! (by me)

The kitchen window with more cute plates! (by me)

The hallway looking into the main room (by me, with some major distortion going on here!) 

The hallway looking into the main room (by me, with some major distortion going on here!)

 

Looking into the doorway of the main bedroom (by me)

Looking into the doorway of the main bedroom (by me)

Another angle of the bedroom chair and dresser (by Sam)

Another angle of the bedroom chair and dresser (by Sam)

A cute little painting that hung on my side of the bed (by me)

A cute little painting that hung on my side of the bed (by me)

The smaller bed in the back of the house (by me) 

The smaller bed in the back of the house (by me)

 

A bedside table with an amazing souvenir clock (by me)

A bedside table with an amazing souvenir clock (by me)

The heavenly outdoor shower (by Sam) 

The heavenly outdoor shower (by Sam)

 

The back door with some pretty impatiens (by Sam) 

The back door with some pretty impatiens (by Sam)

 

The cottage (by me)

The cottage (by me)