Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

Great Minds

Great Minds

I have been a Creative Director at Great Minds since 2017. I was their first creative hire and had the opportunity to grow several products from scratch, as well as refine others.

I worked to bring consistent elements across new products, such as enterprise typefaces and cross-product icons and instructional structures.

Typeface explorations

Designer: Julia Dantchev and Brittany Lowe

Iconography

Product highlights so far include Geodes and Arts & Letters and below are several other projects that I enjoyed being part of.

Data Talks

Designers: Cheri DeBusk, John Barnett

Math Catalyst

Designer: Julia Dantchev

PhD Science redesign

Designer: Yaritza Hernandez

A&L Sampler

Designer: Whitney Lyle