Annandale, VA
USA•

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 

An Illustrator at Work

Creative direction for a book showing the process of illustrating a picture book and the block printing process. Featuring the art and work of Neil Brigham, photography by Paul Wirth (Specht).

An Illustrator at Work book.jpg

An Illustrator at Work book.jpg

An Illustrator at Work interior.jpg

An Illustrator at Work interior.jpg

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An Illustrator at Work book.jpg
An Illustrator at Work interior.jpg

An Illustrator at Work

Creative direction for a book showing the process of illustrating a picture book and the block printing process. Featuring the art and work of Neil Brigham, photography by Paul Wirth (Specht).