Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 


We're chronicling our travels around the states on this blog. Check it out, if you're bored and sitting on an apple box (you can also check it out from home or the office).

This couple went on a road trip . . . what they found out will blow your mind!

Samuel Herbig

Hey y'all!

So we've run into a bit of trouble. Our anno 2007 laptop has handed in her resignation. We've hired the good guys at Happy Mac to try and convince her otherwise. Until then however we're going to have to make do with posting from our phones, which is easier said than done. So please bear with us while we try to make that work.

In the meantime, we've decided to continue writing and to put together a completely indisputable list of facts & fiction. If we missed something, let us know so we can add it to the list!


(last updated 6/20/2014 and this is new/updated!)

  • [Days the laptop has been in the hospital: dead]
  • Longest distance driven = 673 miles (Badlands NP, SD to Dodgeville, WI)
  • Highest temperature endured: 93° (San Antonio)
  • Southern most point (Key West; 24.544899,-81.810532)
  • Western most point (La Push; 47.907366, -124.642331)
  • Northern most point (Glacier NP/Many Glacier; 48.843500, -113.417077)
  • Eastern most point (Truro, Nova Scotia; 45.365648, -63.285982)

  • Days gone swimming: 9
  • Days we've seen snow: 8
  • Cheapest/most expensive gallon of gas $3.25/$5.16 (South Carolina/Quebec)
  • # of states/provinces visited: 35
  • # of food trucks enjoyed: 10
  • Hours walked in May (according to Google): 25 hours!
  • Best BBQ: Le Barbecue (Austin)
  • Best dessert: Kermit's ice cream chocolate covered key lime pie
  • Best sea food: trick question, because there's so much out there, so how about a list of what we have had instead: Raw oyster, raw scallops, fried oyster, seared scallops, mussels, fried calamari, tuna, salmon, trout, dungeness crab (cakes and in a salad), shrimp, sea bass, arctic char
  • Nights slept under the stars (or in a tent): 18
  • Longest wait for a meal: 99 minutes!
  • National Parks enjoyed: 13
  • Most scenic campsite: Chisos Basin campground (@ Big Bend NP)
  • Most blog posts in one day: 3
  • Number of hikes (only the real ones count): 6.5 — Big Bend (Lost Mine Trail), Grand Canyon (Bright Angel Trail), Zion (The Narrows), Crater Lake (Crater Rim Road), Olympic NP (Hall of Mosses/Spruce Trail), Arches National Park (Devil's Garden)
  • Art sessions: 6 (finally a real painting!)
  • Exhaustive list of notable wild animals observed: Anole, Rooster, Iguana, Sea Urchin, Deer, Elk, Grackle, Raven, Woodchuck, Bald Eagle (multiple times!), Woodpecker (the red headed kind), Sea lion/Seal, Snake, California Condor (H9), Pronghorn, Roadrunner, Pheasant, Bison, Mule Deer, Desert Cottontail (Rabbit), Hummingbird, Beaver, Moose, Loon, Golden Eagle, Cormorant, Sandhill Crane, Barrow's Goldeneye Duck, Steller's Jay, Sergeant Major (Fish), Porkfish, Prairie Dog
For everyone's entertainment: a real Sam in the wild!
For everyone's entertainment: a real Sam in the wild!