Annandale, VA

571 451 9230

HERBIG IDEA is a creative studio comprised of WHITNEY LYLE and SAM HERBIG. Whitney is a designer who loves to create books, packaging, and do more crafty projects in her spare time. Sam is a film electrician who loves to take photos tirelessly, while finding time on the side to create maps in various mediums (a long-standing hobby, starting with his 3-d topographical map of his hometown, Tübingen, Germany in elementary school).

Together, Whitney's big picture ideas and Sam's impeccable attention to detail, they pull prints in a print shop or set-up a makeshift photography studio. They love to generate ideas and find ways to execute them. 


We're chronicling our travels around the states on this blog. Check it out, if you're bored and sitting on an apple box (you can also check it out from home or the office).

A Post of Posts (and other humorous items)!

Samuel Herbig

Hi there!

As you know, we're on a road trip. So it's a given that we spend hours upon hours in the car driving around and during all those hours sometimes I get bored and I start taking pictures. Sometimes I'm driving and then Whitney takes pictures. In any event, if you go to the flickr page we've actually created a album called "On the Road" that showcases all those pictures we've taken while the other one was driving.

The pictures in that album are the one's that we consider "pretty good" shots. The pictures that are not in there belong into the category "not good enough" or into the category of "wonderful, I meant to have a fence post right down the middle of that picture". We've been hard at work, so we're proud to present here for the very first time our new collection, tentatively titled:

Posts of Posts (and other humorous items)!

Please enjoy.